New Level Unlocked
SK New Brand
Aprill 2024 /
for Skillcore
Aprill 2024 /
for Skillcore
2020 we founded Skillcore, a company eager to enhance user engagement through gamification. As avid gamers since childhood, we have been captivated by game strategies and their inherent joyfulness. Over time, we began to recognize games and their mechanisms as powerful tools for business. Transitioning from enthusiastic explorers of gamification power, we have now developed our own methodology. With it, we've leveled up our game. Meet 2024 Skillcore, The Gamechanger Company®.
A new portal just opened
Over the past six months, we have been studying our business field even more, allowing us to expand our gamification services to additional locations. Check out the new branding and visual system for our own company.
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Goal
We wanted to express gamification as we understand it, not as many misunderstand it. By dissociating gamification from the context of esports and virtual games, we portray it as a serious service that achieves greater engagement for businesses. Regardless of the sector, occasion, or target audience, gamification is a powerful tool for user participation. It begins by understanding the problem, studying user behavior, and then designing and implementing a technological solution. We are like a scientific laboratory, but beyond the coldness of numbers: an intergalactic laboratory.
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How
Remember what we told you about the numbers. Well... We didn't start searching for marketing data, but rather for a team.
For us, this was an internal task. We couldn’t create authentic images and texts if our designers and copywriters didn’t participate in a gamification project — if they only observed gamification through a glass window.
We sought people with interests in games, UX, branding, and design. We found out, once again, that full engagement brings great results. The accuracy of each curve, word, and movement related to our new brand was a consequence, and followed by a serious data research. But we got an added bonus: people excited about gamification as we were.
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A visual to fill walls
We don't settle for boredom. For us, producing a strong yet visually appealing language was essential to position our brand within an avant-garde lifestyle
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Concept
Our tagline succinctly expresses what we're about. We have a plethora of methods, tools, and intuitive thinking to bring transformation to the table.
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Language
The visual system were designed to produce a clean aesthetic that doesn't compete with our projects, but rather brings attention to them. Our motto is an invitation to explore the transformation of our services: 'Unlock business power through gamification®’.
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Colors
The color palette was inspired by the retrofuturistic atmosphere. We delved into mood boards of national space programs, sci-fi blockbusters, and even 2000s technology and clothing to capture that feeling.
We created this color scheme to convey a powerful message while remaining adaptable to various project situations.
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Motion ID
Our symbol was conceived kinetically. From a star emerging from a portal, our grid is sketched from nothing . Lines and words appear, introducing the viewer to the creation of something new.
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A pixel laboratory
We designed a grid that allowed us to create our own iconography. By merging pixels, we achieved a molecular effect reminiscent of a digitally constructed laboratory environment.
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A visual to fill walls
We don't settle for boredom. For us, producing a strong yet visually appealing language was essential to position our brand within an avant-garde lifestyle
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Playfulness from technology to rhetoric.
Our visual grammar is a crucial element in establishing a sense of reality and viability. Even though we provide a service for the virtual world, we engage with the physical world: that is our raw material and our product.
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A human-centered approach
We are a company that believes in transformation through human hands. That's why we take pride in studying human behavior while embracing our own humanity in the work process. Intuitive thinking, insights, and creativity should never be separated from a data-driven strategy.
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Crafting experiences worth the use(r).
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New cases available soon, contact us to learn about our service.
THE GAMECHANGER CO.
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